Berlin / Typonym produces professional enterprise typeface families. The mission of the foundry is to create timeless typefaces that expand between existing conventions. To be expressive, the visual identity needed to reach beyond the doctrinaire minimalism that pervades design industry branding. To be timeless, it would resist ephemeral trends of current display typography. And, like all good branding, it needed to be inventive and unique and yet still convey the essense of the brand proposition: a meticulous devotion to craft in the production of inventive, clean-sheet, broadly useful “workhorse” typefaces.
Brand Symbol
Design Geometry
Kinetic Design
Optimized for Small Reproduction
Brand Script
The logo script is based on Typonym's Marsam Black Italic typeface, with some key mods.
Final Brand Script
CTA Brand Script
A URL version was created for call-to-action signatures.
Color Program
Kinetic Application
Ecommerce Website
The Typonym website is a hand-coded, clean-sheet, purpose-built front-end integrating with a type foundry CMS that provides on-page type-testing, an expandable glyph index viewer, test-font generation, a shopping cart with selectable licensing options and Stripe payment processing. Each typeface has a dedicated page showcasing the many weights, features, alternate figures and languages supported by each typeface or typeface family. Motion graphics are mostly keyframe and SVG in-browser animations to minimize page load times.
